Toshiba 36ZP38 red bleeding..

[lordy]

I love my Tosh, but the only thing that makes me keep looking at the Panny Plasmas is that it has a lot of red bleeding. (red shift?) about 1-3mm to the right (from facing), this occurs at any position on the screen. This is more obvious when showing say red writing on black. The right edge of the writing looks bloomy red.
Oddly, when showing white on black, the red is better behaved, and it looks normal from sitting distance, (there is a small red tinge noticeable when close up)

Is there anything I can tweak. Or should I even bother, it is only really obvious with large areas of red, looking like they are in the wrong place.