I think that the general feeling with the Sony FQ range is avoid unless you're really brave... if you get a good set then you will be happy... it's probably better to narrow your choices down to the Loewe and Philips. You'll find supporters of both these sets here. All I can say is I'm very happy with my Philips and I do consider myself to be quite fussy when it comes to quality. (I bought and returned 7 computer monitors before I as happy!) I have never owned a Loewe, but I have seen some and they look very good. But in my opinion, with Loewe, you are paying extra for the styling and brand image.
It is best to have a demo of both sets in your local shop. Play with the settings, take a favourite DVD and just buy the one you like most. Oh and use a service like
Pricerunner to find the best price