I have a Sony KV28FX60 as my second set which had the same problem. Do you only notice it on low-contrast scenes? I did, and it was because of the slight shrinkage of the picture during low contrast images (and the reduced number of lines in the NTSC signal).
I fixed this problem by entering the service menu and increasing the VPOS (vertical position) parameter by two, causing a slight upward shift in the picture. This worked for me as there was more overscan at the bottom, but you could also increase the height of the image if this was more applicable for you.
If you don't feel comfortable using the service menus (and they are very hazardous if you don't know what you're doing) get an engineer to fix it. It won't cost as long as the set is still under guarantee.
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