Sony KV28CL10S

I'm looking around for a w/s TV. I am a newbie at this, but have seen the above model in my local Sainburys for 499. Anybody own one of these? The picture looks pretty good in store, but is it any good, or could I do better elsewhere? I have always bought Sony, and I am not going to change, I'm afraid. Thanks for any help.

[jasi]

can get it here for £349 inc vat and del:

http://www.digitalempireonline.co.uk...es&ModelID=315

looks basically the same as my kv-28dl11 which also has idtv and is £370 at www.empriredirect.co.uk

Thanks Jasi. Are the online retailers selling UK specs, or are they grey imports?