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The 'U' is simply the country code - ie for televisions destined for the UK.
Most retailers wouldn't necessarily quote the 'U' in their adverts, but would be selling a 'U' version.
A small number of retailers may sell 'grey imports' - eg they would buy their stock from Sony in another country, rather than from Sony UK. This may work out cheaper for them and they could pass on a saving to the customer. The tv may then have a different letter after the model no.
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