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We've been doing it in the UK just as long as the US have. (BTW I'm a TV VT Editor)
Blimey, I'm going to start rambling now.....hold on....
It's easy to do badly, but difficult to do well!
The dirty, easy way is to deinterlace the footage and drop a field, this gives you a film look of sorts but reduces the picture quality by half.
A better way is to interpolate both fields into one, thus keeping most if the quality but giving a frame mode look. However simply adding both fields together can give smudged looking results on fast moving material. There are many new applications used as standalone or plugin modules, such as Magic Bullet which try to emulate film by also adding noise and grain, softening blacks and hilights, blurring the chroma, adjusting the gamma etc. etc.
But it all comes down to shooting the footage correctly in the first place with the finished result in mind.
Since the first series Heartbeat has been given a Film-Mode at YTV on a huge in-line Grass Valley Vision mixer - The Kadenza. A very rare beast. I gathered it involves several realtime processes at onc to keep both fields and soften some details in the picture. I used to do it to a lot of Sky Sports footage shot on BetaSp and an XM1! With heavy grading, blurring, and a nice £10,000 ARC which has spatial reinterpolation film moding it looked the dogs danglies if I say so myself! However it took forever to do as every shot was exposed differently so it needed a shot by shot correction. (Got sick of doing it after two years almost non-stop Sky Sports features!)
Heartbeat is currently given a simple deinterlace in the Offline suite for viewing purposes(Final Cut Pro 4 - for those interested!) And given the proper treatment in the Online (Quantel EQ).
(Also, Part of the reason why US shows can look like film is because of dodgy standards transfers on cheap old kit, the conversion from NTSC 30fps to PAL 25fps can sometimes gives odd but interesting results almost film like in their field structure. If you look at Star Trek Next Generation Season 1 shown on the BBC, it looks terrible, but the DVD releases look realy great, and of course 5.1DD)
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