HI,
I accept the fact that brick-and-mortar shops have to sell goods (of any kind) at higher rates than online stores, but when the average high-street store sells a Top 10 new release DVD for more than £15 (and in HMV's case, they up the price by another £2 or £3), then it's not surprising people turn to purchasing DVD's and Blu-Ray discs online, where such titles can be bought for £10-£12 max!
(If you import, you can often get better versions of the same film, a month or two before the UK release, and with better extras and features. WATCHMEN springs immediately to mind! HMV Blu-Ray price, double-disc theatrical cut, about £24-99. Online US import of the Extended Director's Cut on Blu-Ray, approximately £17!

)
Yes, we all love to browse in retail shops, but if I can save as much as 40% by buying online or importing from other online stores around the world, then that's not something I'm going to simply let slip by. If the government intends closing the VAT "loophole", then all that will happen, is high street shops will be forced to charge much less or the same as online companies, or they will simply go out of business, ala Zavvi, Woolworths, etc!
Why can't shops understand, that if their prices are sensible and realistic, (a £1 or two more than online is acceptable), then people will buy from them! Charging £20 plus, however, in high-street shops, is NOT the way to get people to spend their money in your establishment, no matter how fantastic the service, when the same DVD can be bought for much, much less online!
In the current economic climate, this government seems to be doing everything it can, to ruin the high street; to poison anyone who dares to spend any money on entertainment, AND ensure that even more people will detest them for it!
It's yet another case of the government not having a bloody clue about living in the real world! And these... reprobates... think they deserve to be earning £130k a year?!
Looks like our High Streets are going to become deserted by the end of the year! A great way to celebrate the Olympics in 2010, adn to shaft your citizens too!

Go Gordon!
Pooch