Sony Blu-ray Player Dips Below $300 Mark

[peterweg]

Mon Dec 17, 2007 at 01:11 PM ET


The latest in a series of price drops for high-def players on both side of the aisle, several retailers have dropped their prices on Sony's BDP-S300 to record-low levels.

The player, which carries a $399 MSRP, is now being sold by Best Buy and Circuit City for just $299. At press time, Amazon.com was offering the player for just $294.


This new price drop comes only a week after the same retailers dropped their prices on Samsung's BDP-1400 Blu-ray player to similar levels (by mid-week, Amazon was selling that model for $270, setting a new low-price record for a Blu-ray player).

According to DisplaySearch data released late last week, Sony led sales of standalone Blu-ray players as of late November by a wide margin, capturing a full 60% of all BD unit sales, followed by Samsung with 37%.

The Sony price reduction would seem to contradict earlier statements by execs at the company, who -- as recently as last month -- said they didn't expect their BD hardware to decline much lower than the $400 level through the holiday season.

http://www.highdefdigest.com/news/show/Circuit_City/Best_Buy/Amazon/Sony/High-Def_Retailing/Sony_Blu-ray_Player_Dips_Below_$300_Mark/1272

[Event Horizon]

great
lets hope paramount and dreamworks are keeping an eye on things, and lets hope that they are not tied into a deal for to long.
this war needs to be over its a pain in the arse and confusing to most consumers which cant be helping hd.
best regards
nick.

sorry was totaly of topic i do apologise i was half concentrating on something else namely a can of becks lol and misread the thread....sorry.