You can adjust the colour settings in the 963 if your PJ wont allow you to while using the component input. Go to the 963's Video setup menu, then into "Colour settings" select "Personal Colour". You can then go into "Personal Colour" and adjust Saturation, Brightness, & contrast. You should use Personal Colours and you should either zero it out and tweak the color, brightness, etc on your projector... or tweak the settings on the 963 if your PJ wont let you.
In order to get optimum contrast for PAL material and NTSC material, you should set up your cinema using test discs in those formats. One memory for PAL, another for NTSC. The reason is that "black" in NTSC is 7.5IRE(not completely black) while in PAL it is 0IRE(theoretically no light). As TimH mentioned, you can use the THX video setup on Starwars. Most people reading this thread will have Starwars. If you also have a R1 THX disc, use it to set up a NTSC memory on your projector. Oh, and make sure you use that memory when you watch a NTSC film.

BTW, the Black Level shift is used while calibrating contrast in NTSC with pluge test patterns that pass "below black" in NTSC(lower than 7.5 IRE).
When fully calibrated, the contrast from the 963 looks quite good in my system. But, it does take some work.
Cheers,