Interesting topic and one that has been debated for a while, especially on AVS.
Going back to bit rates I use to have a Sony S7700 which was able to display bit rates in "real time".
I did do some comparison between the same titles for Region1 and Region2 and did notice with about 70% of titles tested there was a slight decrease in bit rate for the same sequences compared to it's Region1 cousin.
What I put the reduction of BitRate down to was the fact that <<possibly>> most Region2 DVDs have to accomodate the many extra languages and subtitles involved (subtitles having considerably less of an impact), thus either remove certain extras or sound formats (usually DTS) and/or reduce the bit rate.
This is just my theory and not really based on any hard and fast rules.
Also regarding the comparison of bit rate for:
For 1 second PAL : 720x576x25 = 10368000 "blocks"
For 1 second NTSC : 720x480x30 = 10368000 "blocks"
If one field or frame is very similar to the next field or frame, wouldn't the required number of block for the second field or frame be considerably less than the first - based on the principle of MPEG?
If this theory has some ground then surely the extra 96 lines required for PAL would increase the actual size per block compared to NTSC, resulting in a possible bit-rate reduction in order to fit the content to the DVD.
I have also heard many a time that production of anything other than region 1 is secondary in the minds of Hollywood. Usually resulting in a less than perfect reproduction.
I've even seen radically different title and menu sequences between the two regions - How mad is that
I'll stop rambling soon

On another note, has anyone noticed that DVD rentals from places such as blockbusters appear to have quality less than that of a retail copy and some without extras to boot.
Actually thinking about it the quality could be down to poor handling of the DVD from other customers, but not to have the same extras etc. as the retail is scandalous. More profit for someone.
The END I promise.
RAM