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Originally Posted by vipergrm I find the region protection to be very annoying. Why the hell do they do it? With DVDs it is now very easy to get a region free player, but why bother in the first place? Of course, I can see no other reason for it other than to fleece a few extra quid from the punters.  |
That's exactly the reason. It's market protection and widely used in a lot of markets, not just in the TV & film industry.
It is because the law (except within the EU) does not stop a global corporate from segmenting the market, to control each market area individually and ensure prices are set to the maximum they know they can get out of the punters in each area, whilst ensuring those who get charged more do not import from areas where charges are lower. Thus they maximise their income.
Essentially a form of price fixing, though probably not in legal terms as that would involve fixing prices across a cartel of companies (although the pattern of setting market prices of DVDs, Blu-Rays, etc, does seem to be suspiciously similar across competing companies

).
Personally I think it should be an illegal practice and let global competitive forces sort everything out. Thankfully the practice is at least illegal within the EU.
However I'd also be a hypocrite as I do and have worked for companies that use this form of market control, and it pays my wages!
Oh, and the argument about cinema release dates was always a weak one. With DVD they lost very little from the relatively few people who would import a US DVD before the cinema release date overseas, and the release schedules have changed these days anyway to be much closer (and in some rare cases the UK even gets releases first!). The biggest problem they have in this area is with pirate copies of new releases which are almost always sourced from preview screener discs or shot with a camera in the cinema!. Region coding would never solve that problem. Not that piracy is really as big an issue as they say anyway as few who would pirate would really buy the disc in the first place anyway despite all their claims of "losses" to piracy.
Anyway, cinema prices are way cheaper than Blu-Ray discs so why would you pay a fortune import a Blu-Ray to see it before the cinema release? (and that's considering how extortionate cinema prices are!!).
Though I've never really got the need to see a film first before anyone else.