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Originally Posted by Markk Makes you wonder what it actually costing Duraband to actually manufacture on of these?  |
I expect they cost more than that to get to retail, they're what's known in the retail world as a 'loss leader', a stupidly good deal to get people talking about your company, I heard about the player on BBC Radio 2 that morning. I expect that could be the first time Asda has had a mention in national radio since that story about an old lady being run over in the carpark last summer.
Gets people into your shop, maybe for the first time.
Great idea, and we all win, cool!