Erm...hopefully this won't be seen as off topic lol
I had a blu-ray player running on my 32" Pioneer LCD - it looked pretty but not a great visual difference at that size over SD.
The difference is, however, really noticeable now on my 92" projector screen.
So, any remaining blu-ray doubters... I can understand that on a 60" screen you will be pleased with the difference

but think, the bigger you get, the better blu-ray looks
That should be obvious but I wonder if many people who are 'sold' blu-ray players in shops think that they will instantly notice the difference on 'regular' sized tvs...