Digital switchover message getting through, PVR sales boom

[The News Bot]

According to new research from Digital UK and Ofcom, the message about the looming digital switchover is getting through and sales of Freeview PVRs are booming. Digital UK says: “For the first time more than half of people buying digital television equipment say thay have been influenced by the forthcoming digital switchover; a majority of [...]
More... (http://avzombie.com/blog/2007/12/17/digital-switchover-message-getting-through-pvr-sales-boom/)

[Sonic67]

Hmmm

Digital switchover is 'a mystery'

http://news.bbc.co.uk/1/hi/entertainment/7473807.stm

Many people are still buying analogue TV sets unaware that they will soon need extra equipment to make them work, according to a report from MPs.

A parliamentary report claims that many viewers do not understand the implications of the digital switchover, despite a £200m campaign.

It says the digital tick labelling scheme for digital TVs is a "mystery" to many sales staff and customers.

Almost half of all TV sets sold in the first half of 2007 were analogue.

[KnightWolf]

i don't see a problem, if you use sky or cable you don't need a new tv, i haven't used an analog signal in over 4 years.

[Geofbob]

Many people are still buying analogue TV sets unaware that they will soon need extra equipment to make them work, according to a report from MPs.

A parliamentary report claims that many viewers do not understand the implications of the digital switchover, despite a £200m campaign.




I suspect that many MPs themselves "do not understand the implications of the digital switchover", and don't realise that the "extra equipment" is simply an STB costing around £20, which is probably less than the difference between the cost of an analogue only TV and one with a digital tuner. Also, that the analogue switch-off is still 4 years away for some regions.

Also, that "extra equipment" will in any case be needed by anyone wanting to record programmes, watch Freesat etc etc.