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View Full Version : Universal wins 'Bruno' auction for $42.5 mil


raigraphixs
30-10-2006, 12:44 PM
some blurb of the web about sacha's new character;

http://img145.imageshack.us/img145/9995/picture4pa1.png

Universal Pictures has won the intense bidding war for "Bruno," Sacha Baron Cohen's follow-up movie to "Borat."

Sources said that Universal is paying $42.5 million, beating out such other contenders as DreamWorks, Sony Pictures, 20th Century Fox and Warner Bros. Pictures for the worldwide rights to the film (HR 10/27). The price includes the production budget of the film, rumored to be in the $20 million-$25 million range. Also included is a significant backend component, believed to be the 15% range.

The price has raised eyebrows in Hollywood because Baron Cohen's much-hyped "Borat" has yet to open. Despite much advance praise for "Borat," distributor Fox scaled back its Friday opening to about 800 theaters because it is concerned that the movie wasn't registering high enough in audience-awareness tracking.


Bruno is on a mission: to reveal the true beauty of fashion. After all, fashion saves a lot more lives than doctors, right? The gorgeous and opinionated voice of Austrian youth TV has sharpened his catwalk claws and is searching for new fashion victims among the air-kissed airheads.

Dressed to kill, he's asking the people that count the questions that matter. So who's hot and who's not? Who's "Vassup!" and who's "Ich don't think so"? And who else agrees that Osama Bin Laden is just ze best-dressed guy around right now?

As in the case of "Borat," Jay Roach would produce with Baron Cohen. No director is on board, though it has been reported that Baron Cohen wants to shoot the movie during the summer.