HD-DVD claims the brand advantage

Forget the optical format wars – the research battle is in full swing. And it’s all in a name.

Never underestimate the power of a name. That's the single greatest point I took from a recent study offered up in support of HD-DVD, one of two competing formats in the race for a next-generation disc format with the capacity required for high-definition content.

According to this study, HD-DVD's familiar sound is going to serve it well in the coming format war, which is not a surprising conclusion, considering the study was commissioned by HD-DVD's backers.

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The walmart crowd will chose HD-DVD