I think its just referred to as frame-rate conversion. Its not specific to 48Hz/72Hz; some people use a scaler to convert from 50Hz to 60Hz because it can do it better than the processsor in their display, others try 50Hz to 75Hz (with PAL) and so on.
I've had a look at the
VP720/723 spec here and it refers to 3:2 pulldown - but it states the VFreq as 50-100Hz and I think you'd need 48Hz to be supported, so I don't think it would manage it.
I think a Lumagen scaler (that's what I'm most familiar with) can do what you need; see the
specs here. They do 48-75Hz or 48-120Hz depending on the model.
I think other scalers such as iScan, Crystalio etc. could do the job also.
There's also a feature called 'Genlock' to look out for which maintains strict syncronisation of the input and output frames (to prevent frames getting dropped) which can make the picture more stable. I have no experience of this - but it's expected to be appearing in an imminent release of Lumagen firmware.