Samsung HDTV collaborating with Microsoft Xbox (2)

[LB|]

This just in

Samsung Electronics, a global HDTV leader, and Microsoft Corp., a leading force in the software and video game industries, today announced an alliance to elevate gaming to the next level through high-definition technology. Microsoft has chosen Samsung as the exclusive HDTV worldwide marketing partner for the next-generation Xbox® high-definition (HD) gaming platform.

The next-generation Xbox and Samsung HDTV combination is designed to deliver the most advanced and realistic high-definition experience to gamers worldwide. To promote the HD Era, the companies plan to place over 25,000 Samsung high-definition televisions in Microsoft® Xbox retail kiosk locations across the globe.

"Gaming has become a primary force for innovation in the entertainment and technology industries. Samsung has selected Microsoft Xbox as the best next-generation game console and a key driver in the global HDTV revolution," said Peter Weedfald, Senior Vice President Consumer Electronics & North America Corporate Marketing, Samsung Electronics, Inc. "Samsung is proud to expand the Microsoft relationship and stand with them at the forefront of the HD gaming century."

"Samsung is a natural partner to showcase the richness of the next-generation Xbox," said Peter Moore, Corporate Vice President of Worldwide Marketing and Publishing for Xbox at Microsoft. "Samsung HDTVs will provide Xbox enthusiasts with the truest high-definition gaming experience available."
The alliance is the culmination of a global process begun by Microsoft in October 2004 to find the most advanced and formidable visual display company to join with the new-generation Xbox video game console. A wide variety of visual display screen sizes and technology platforms from Samsung Electronics (LCD, Plasma, Micro Display -- DLP and Slim Fit HDTV CRT's) combined with the incredible new Xbox console will give gamers unprecedented realism and intensity in their gameplay. The new 23" Samsung LCD TV (LNR238W) to be paired at retail with the new Xbox console offers a super-fast 12 millisecond pixel switching speed, which will enable intense action while overcoming any motion artifacts. In addition, the Fixed Pixel Device eliminates scan lines, further ensuring gameplay is smooth and flicker-free. Picture quality combines with advanced audio technology to create the perfect gaming experience. Samsung's HDTV built-in speakers emulate the most realistic surround sound using SRS Tru-surround XT so the action feels even closer. Game enthusiasts will no doubt appreciate the sharper details, deeper contrast and rich sound that are standard on a Samsung HDTV.

for full article visit : http://www.microsoft.com/presspass/p...ngHDXBOXPR.asp

It would be interesting to see Sammy release some of their US set's in the EU.

PS. Imo they should showcase the X2 on the 70" HLR7078W 0" Dlp Screens if they really want people running to the store's for a tv set and console ...

The new 23" Samsung LCD TV (LNR238W)