thread: Foehn & Hirsch 22"
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Old 02-06-2009, 10:35 AM   #5
Chris Muriel Chris Muriel is offline
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Re: Foehn & Hirsch 22"
It's been going on as a marketing ploy for many decades.
In the early 1970s I bought a pair of binoculars that appeared to be made by "Lieberman and Gortz"; being somewhat naive in those days, I made the association that the store (the long defunct "Headquarter and General" in Holborn) had intended. It sounded German and this invented brand name conjured up images of Zeiss etc. They weren't appalling binoculars but no different from all the others that didn't have any fancy sounding branding on them; however, the name definitely influenced my purchasing decision.

Chris muriel, Manchester
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