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Old 09-11-2008, 12:57 PM   #12
Jaycee Dove Jaycee Dove is offline
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Re: Sky's reaction to Freesat HD PVR?

Quote:
Originally Posted by Jonstone View Post
I do not think as many people are bothered about hd as we might think.
Sky would disagree. They reduced the HD box price to under £100 and have been totally swamped by sales - so many they are struggling to fit them before January.

However,that is with the vastly increased amount of HD which is available via Sky and which you have to pay for.

My guess is that you are right in terms of Freesat - less people will want the limited HD options there. If you are that bothered about HD then you will want plenty of it and after paying for an HD TV set might be willing to pay a sub to Sky.

Sky versus Freesat is not a fight over HD and is not really a fight at all. They are different set ups aimed at different people. Those with the money who watch a lot of TV and want plenty of HD are always going to choose Sky. Those who are cuttings costs or watch relarively little TV and are not fussed about HD might well choose Freesat.

But over the HD battleground Freesat is always going to struggle to offer much HD - at least in the short term - so its customers will be those for whom HD is a bonus, not a priority. There will be some of these. But if they get the taste for HD some of them are going to go to Sky eventually.

Although Digital Spy is reporting yet another rumour about Sky dropping the HD sub in January as the success of the HD push has left them with so many HD subscribers they can afford it.

I am dubious that this will occur just yet but it might be another part of the Sky 'reaction' to the PVR.
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