Quote:
Originally Posted by gingerjedi
For me Sky was a good value when I first got it just for the sheer choice compared to the 5 channels on offer, IMO over the years Sky's output has deteriated whilst the free to air channels have seriously upped their game in terms of choice and variety.
Assuming Sky can't/won't compete on a price what are they going to do to put the 'WOW' factor back into their package? What can they offer us that others can't?
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Without any doubt the free content based on the advertising model has increased dramatically and certainly a lot of content I could only get from PAY telly I can find on the free channels. The same thing can be seen within PAY telly as many channels now go after US genre content which once upon a time only SKY1 provided in any quantity.
The bottom line though is SKY has continued to increase subscribers and offered more bundled deals (the cheap Broadband linked to TV sub is a great marketing tool) along with HD and upcoming IPTV and while times are going to be tough over the next couple of years the advertising based channels and rival pay operations are going to suffer as well and the whole sector may have to step back a little.
SKY's obvious advantage is £800 million profit which can be used to sweeten the companies product lineup and still operate in the black so they will probably ride out a period of poor market performance.
For those who are happy with the big 3 free broadcasters and their spin off channels plus a handful of others it doesn't matter if SKY slashed prices by 50% and that is ultimately why SKY don't play the cost cutting game.