[Broadz]

By Sky keeping the Freesat Sky+ price at £10, they are encouraging a lot of customers to subscribe to the minimum mix at £17, which gives them Sky+ functionality for free. To a lot of people, the difference between £10 and £17 per month isn't that high, and it gives them a single mix as well as the ability to record.

If Sky were to drop the Sky+ fee completely, or lower it to only a fiver, a lot of people would consider paying £17 for a single mix too much money, if they could still have Sky+ for free or for only a fiver. So Sky may end up losing not only the £10 per month which they are currently getting from Freesat customers, but also a lot of single mix customers currently paying them £17 per month. So it would be a double whammy blow for them to drop or reduce the price of Sky+ when not a Sky TV customer.