I guess my suspicions were correct, What shocks me is that people give these TV's (IPS based TV) pretty high ratings, saying black is truly black etc.
On the Dutch user review site
www.kieskeurig.nl the top five most popular lcd's (with high ratings) are all IPS based TV's (Philips & Panasonic).
It's just a shame to find out afterwards that this TV isn't as good as people say it is, and that even some review sites rate this TV pretty highly.