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LG launches World's First Curved Ultra HD 4K OLED TV in the UK

Is this the Holy Grail of TVs?

by Steve Withers Jun 26, 2014


They teased us at CES but now LG make good on their promise by launching the World's First Curved Ultra HD 4K TVs here in the UK.
The 77” (77EC980V) and 65” (65EC970V) TVs combine LG’s proprietary WRGB OLED technology and Ultra HD 4K screen resolution (3840 x 2160 pixels) for a whole new level of picture quality. At these kind of screen sizes 4K resolution and curved screens make sense and they're supported by LG's rather attractive 'ribbon' stand. The 77” model was the recipient of the highly-prized Best of Innovations at the 2014 CES Innovations Awards and is the World’s largest screen of its kind.

In terms of the technology in these new TVs, the colour temperature of each pixel on their enormous 77” and 65” screens is automatically controlled by the LG Colour Refiner, resulting in superior consistency and balance. Whilst their contrast ratio is adeptly managed by LG’s High Dynamic Range (HDR) algorithm. They also include LG's ULTRA CINEMA 3D which, thanks to their film-type patterned retarder (FPR) technology and Ultra HD 4K resolution, can deliver incredibly convincing 3D effects.

For more high resolution viewing options, the 77EC980V and 65EC970V are equipped with LG’s own True 4K Engine Pro, which can upscale SD, HD or Full HD content to perfectly match the 4K panel. The results are rendered even more seamless due to the error-correction capabilities of the enhanced super resolution algorithm to prevent blurred image from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother and clearer.

LG’s Curved Ultra HD 4K OLED TVs are also future-proof, able to decode broadcast signals in both H.264 and HEVC H.265 formats, at 30p or 60p. A convenient built-in decoder makes it possible to display Ultra HD 4K content from external devices connected via the TV’s HDMI, USB or LAN ports. They also include LG's superb webOS/Smart+ platform that has just been awarded an AVForums Reference Status badge.

However the best news is the pricing, with the 65" model retailing for a very tempting £5,999. That's well below our guesstimate at CES, although we were closer with the larger 77" model will set you back a hefty £19,999. Still that's a small price to pay for TVs that LG claim are PicturePerfect - wonder where they got that from?

    1. Steve Withers

      Steve Withers Assistant Editor

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    2. invisiblekid

      invisiblekid Member

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      I'm almost hoping my Kuro dies :laugh:
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    3. NickInWiltshire

      NickInWiltshire Active Member

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      Most impressive. That price is going to put the cat amongst the 4k LCD pigeons.

      Curious to know what the "LG colour refiner" actually means.
    4. mbmapit

      mbmapit Member

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      "They also include LG's superb webOS/Smart+ platform that has just been awarded an AVForums Reference Status badge."

      Where??? ;)
    5. iamimpossible

      iamimpossible Member

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      they run at 120hz, not exactly plasma speed for motion.
      I would have expected at least 240 hz like their lcd's.
      Unlike the samsung oled.
    6. Yappa

      Yappa Member

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      So is this really what the 65" and 77" are supposed to look like? With the "ribbon" stand? I like it. :)
      Earlier this month at the SID they showed prototypes with different stands.
      Hopefully, LG will also have some UK/EU news regarding the new 55" Full HD model which should be available in the US end of July for 4.999 USD.

      btw. this should go in the OLED forum, shouldn't it?
      Last edited: Jun 26, 2014
    7. Steve Withers

      Steve Withers Assistant Editor

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      The review will be posted tomorrow.
    8. Steve Withers

      Steve Withers Assistant Editor

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      Yes. I'm in the middle of reviewing two LG TVs and they are very attractive.
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    9. Yappa

      Yappa Member

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      Two new LG LED TV models with the same stand? Interesting, I thought that the "ribbon" stand was an OLED exclusive.
      Wonder if the stand really adds anything to the TV sound as rumored.
    10. chrispyuk

      chrispyuk Member

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      This is the TV to get at the moment. 6k for 65" 4K bargin. It's just a shame the TV is curved. When LG bring out a 65" OLED 4K TV with all the standards for 4K broadcast, streaming and hard media (hopefully). Count me in.
    11. Dextur

      Dextur Active Member

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      And so it begins..

      Amusing how many people, less than 12 months ago, told me this would be 2-3 years at least.

      Not even that expensive for the 65", bet you can shave a grand off retail really soon online.

      Give it another 12 months' with discounts and it's going to be a sub £4k deal, easy.

      Will we have a review of it soon?

      I'm finally excited about a TV again.
    12. Steve Withers

      Steve Withers Assistant Editor

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      No the ribbon stand seems to be on a lot of LG's TVs this year and the two I have reviewed so far both sounded good.
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    13. zAndy1

      zAndy1 Active Member

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      As long as it's any good that's my next TV right there (the 65"). Passive 3D, OLED and 4K , what's not to like :)
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    14. Yappa

      Yappa Member

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      If they could also work on the input lag and lower it to an acceptable level (at least < 60 ms), then this could be the TV I've been waiting for since I started looking for a new TV more than 1 year ago.
      Last edited: Jun 27, 2014
    15. davidcrofter

      davidcrofter Member

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      Lol hope you don't have a bad nights sleep and decide the smart interface is in fact a stinker ...
    16. Dextur

      Dextur Active Member

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      So when will it be launched/available and where?

      I need a Avforums review stat.
    17. sergiup

      sergiup Active Member

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      Great! But at £6k for the 65", still a bit hard to swallow. When it hits £3k or less, I may well be all over it.

      Kudos to LG for getting them out though, this can only be a "good thing"!
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    18. MAX1210

      MAX1210 Active Member

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      Can't wait to see these

      btw this post is in the wrong sub-forum ;)
    19. DELUCAS

      DELUCAS Member

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      Bring on the flat versions !

      Still not convinved on the bendy screens .

      It's like 3D we need it we have to have it .

      No thanks

      Nice new Flat oled mounted on a wall that will do nicely .
      Just like my Kuro 500m but hopefully much much better and 4K futerproof as such .
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    20. Dextur

      Dextur Active Member

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      That's retail.

      Give it 6 months with the online retailers, it will be £5k.

      Presuming there's adequate stock....
    21. mallet

      mallet Member

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      "LG’s Curved Ultra HD 4K OLED TVs are also future-proof" - do we know if they support all variants of the HDMI 2.0 spec?
    22. DELUCAS

      DELUCAS Member

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      If only tv were future proof !
      That would be the day ! ;)
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    23. Yappa

      Yappa Member

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      Unfortunately no mention of black frame insertion.
    24. vaktmestern

      vaktmestern Active Member

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      That 65" imight be my next oled goal :)
    25. vaktmestern

      vaktmestern Active Member

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      My views on the curve on the oled i got ... i dont even notice it :) adds to the design .... This oled fait is ending as my gaming tv :)
    26. Desk

      Desk Member

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      What's the source for saying these will run at 120hz, iamimpossible?

      I know the current 55" 1080p set does, but the expectation has been that the new 4K sets will run at 240hz.

      Any chance of more specs on these sets? Like others, I'm keen to hear if black frame insertion is being adopted for these new beauties, and equally hoping for a quick fall in price.

      Desk
    27. vaktmestern

      vaktmestern Active Member

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      4k BD needs to be out o_O tvs are now ready ... with oled 4k
    28. invisiblekid

      invisiblekid Member

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      TBO LG got everyone to come to Monaco to tell them they were releasing their 1080p OLED. It never appeared for another 2 years. I think anyone thinking this was 2-3 years (to the market) was within their right.

      I think you mean "At these kind of screen sizes 4K resolution and curved screens makes the curve GIMMICK seem a teeny tiny bit less completely stupid.

      My seating arrangement start at 90° (for me :D) to about 160° ish. How's it going to look for all the less important members of the family:p
    29. vaktmestern

      vaktmestern Active Member

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      Lg fast turning into a high premium brand :) quality products they oleds
    30. MAX1210

      MAX1210 Active Member

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      ...because they believe it's probably the same one that's been doing the rounds for a couple of years now (more than likely in a dynamic/vivid picture mode)

  • Screen

    Display OLED
    OLED Technology WRGB
    Display Format 4K Ultra HD
    Screen Size 77 In
    Resolution 4096 x 2160 Pixels
    1080p24 Support Yes
    3D Technology Passive
    Aspect Ratio 16:9

    Product Properties

    Release Year 2014
    Warranty Yes
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